This project presents a fictional redesign of the existing brand BunBo – the bungalow boat. The design is inspired by the horizon and strongly emphasizes horizontal composition. Another key source of inspiration are the times of day: morning, noon, and evening, as well as their respective moods. These are reflected in the gradients, which are repeatedly used in the corporate design and therefore form the core element. In the logo, the element of the horizon is revisited: the letters represent the floating houseboats, and the B’s are the houseboats reflected in the water.
The design is intended to appeal especially to young people and convey a fresh impression.